Publications
Every experiment is scoped to one paper, checked against the literature and reproducible from its own data.
Published work
The writing and field work this lab grew from.
Papers in progress
The questions on my desk now, one research phase at a time.
- Which changes to a page actually raise the chance that an AI answer cites it, and do they hold up outside a benchmark?Phase I · Visibility and citation · 5 experiments
- How stable is an AI visibility score, and how many runs does a prompt need before the number means anything?Phase II · Measurement and variance · 5 experiments
- When an AI describes a brand, how often is it right, and can the brand do anything to correct it?Phase III · Representation and accuracy · 5 experiments
- Does AI visibility change what a business actually cares about, and does any AIO tactic beat plain, good SEO?Phase IV · AI Marketing and business outcomes · 5 experiments