Srinavya Kakkirala
A digital marketer learning to think beyond the campaign.
I'm Srinavya. I work in digital marketing, and I'm interested in the bigger questions behind it: why people choose certain products, what makes a brand stand out, and how marketing can contribute to business growth.
This is where I share my work, the things I'm learning, and the ideas I'm exploring as I grow into growth marketing, product marketing, and GTM strategy.
Meet Srinavya
Srinavya Kakkirala is a Product Marketing & Growth Marketing Specialist at Techmatic Systems in Hyderabad, working across AI, SaaS and marketplace products such as Botella AI, FlowOS and SIPN. She partners with product, engineering, design and leadership teams on positioning and messaging, GTM research, lifecycle campaigns, AI product research and organic acquisition.
Before that she was a Digital Marketing Analyst at Shiftwave Technologies, running SEO and growth execution for 15–20 client projects, after starting out in SEO and performance marketing roles at Infinity Learn, CyberNinza and others. She holds an MBA in Marketing from Andhra University.
What she enjoys most is looking past the numbers: whether the right people are arriving, whether they take action, and how marketing connects to the leads and growth a business actually needs.
4 yrs
in marketing, since 2022
6
AI, SaaS & marketplace products
15–20
client projects at Shiftwave
MBA
Marketing, Andhra University
A little about what I do
Working with content, search, campaigns, and the different ways people discover a business online.
Exploring how to understand customer behavior, test ideas, and find opportunities to improve results.
Learning how to communicate a product's value, find the right audience, and help a product enter the market with a clear purpose.
My Work
+187%
organic traffic across the client portfolio
Fixing the technical foundations first, then building content around what people were actually searching for.
31%
of net-new organic sessions from ChatGPT, Perplexity and Gemini
Exploring what AI-powered search means for discoverability, and making a website easier for it to read.
3.8% → 6.4%
landing page conversion rate
47 A/B tests across six client websites to learn which changes actually helped visitors take action.
+42%
MQL-to-SQL conversion rate over nine months
Following organic leads past the first visit, and agreeing with sales on what a qualified lead looks like.
What you'll find here
“I'm building this space as I build my career. I want it to reflect not just what I've done, but also how I'm learning to think.”
— Srinavya
NewsRoom
Let's connect
I'm always happy to connect with people who are curious about marketing, building products, or exploring new ideas.