AIO Lab by Srinavya Kakkirala
AIO Lab
One researcher. Twenty experiments on how AI decides which brands to name.
Four questions. Twenty ways to be wrong.
What AI says when you are not in the room
Phase III · 5 experiments · Representation and accuracy
Explore
Why this lab exists
The rules of being found are changing faster than the evidence.
8%
of visits to a Google results page with an AI summary ended in a click on a traditional result, against 15% without one.
Pew Research Center, 202551.5%
of sentences from generative search engines were fully supported by their citations, in a 2023 audit of four engines.
Liu, Zhang and Liang, 2023Up to 40%
higher visibility in generative engine responses from content changes, measured on a 10,000-query benchmark.
Aggarwal et al., KDD 2024
About AIO Lab
I run these experiments alone. Each one names its control, says in advance how it could fail, and reports the result whether it helps the idea or not.
The programme, and the bar it sets
- Experiments in progress
- 20
- Research phases
- 4
- AI engines a finding must hold on
- 3
- Confidence a tactic must clear
- 95%