Skip to content

Experience

From link building to product and growth marketing.

Four years of hands-on marketing: SEO internships, agency work across 15–20 client projects, and now product, growth and lifecycle marketing for AI, SaaS and marketplace products.

At a glance

in marketing
4 yrs
marketing roles
6
certifications
15
in Marketing
MBA

Now: Product Marketing & Growth Marketing Specialist, Techmatic Systems

Where I've worked

The journey so far.

  1. Nov 2024 – Present

    2 yrs

    NowFull-time

    Product Marketing & Growth Marketing Specialist

    Digital Marketing Specialist

    Techmatic Systems India Pvt LtdHyderabad, Telangana · On-site

    Working across AI, SaaS, and marketplace products, partnering with product, engineering, design, and leadership teams to drive product marketing, growth, lifecycle marketing, AI product research, and organic acquisition.

    Products

    • Botella AI
    • FlowOS
    • SIPN Bourbon
    • SIPN Enterprises
    • Aura· upcoming
    • AirDrive· upcoming
    • Developed product positioning, messaging, and marketing assets for AI-powered SaaS and marketplace products.
    • Supported GTM planning through customer research, competitive analysis, and market insights.
    • Planned and optimized lifecycle marketing campaigns across email, push notifications, and owned channels to improve engagement and retention.
    • Conducted AI product research, evaluated emerging technologies, and contributed to feature ideation, workflow design, and product experience improvements.
    • Managed Technical SEO, Content Strategy, App Store Optimization (ASO), and website optimization across multiple US-based products.
    • Built performance dashboards using GA4, Google Search Console, Looker Studio, and Google Tag Manager to support data-driven decisions.
    • Collaborated with cross-functional teams including product, engineering, design, and business stakeholders to execute growth initiatives and product launches.
    • Product Marketing
    • Growth Marketing
    • Lifecycle Marketing
    • GTM Strategy
    • AI Product Research
    • ASO

  2. Jun 2023 – Oct 2024

    1 yr 5 mos

    Full-time

    Digital Marketing Analyst

    Shiftwave TechnologiesVisakhapatnam, Andhra Pradesh · On-site

    Managed SEO and digital marketing initiatives for 15–20 client projects across diverse industries in a fast-paced agency environment.

    • Executed Technical SEO and On-Page SEO, including website audits, metadata optimization, schema markup, URL structure, header tags, image optimization, internal linking, crawl error resolution, and Google Search Console issue fixes.
    • Conducted keyword research, competitor analysis, content optimization, and tracked keyword rankings to improve organic search visibility.
    • Monitored website performance using Google Analytics and Google Search Console, preparing monthly SEO performance reports with actionable insights.
    • Collaborated with developers, designers, and content teams to implement SEO recommendations, test website enhancements, and improve user experience.
    • Executed Off-Page SEO strategies including high-quality link building, directory submissions, social bookmarking, Web 2.0, image, video, document, classified, and article submissions to strengthen domain authority.
    • Technical SEO
    • On-Page SEO
    • Keyword Research
    • Off-Page SEO
    • Website Building

  3. Dec 2022 – Mar 2023

    4 mos

    Full-time

    Digital Marketing Intern

    Infinity LearnHyderabad, Telangana

    • Executed WhatsApp and SMS campaigns that increased customer engagement and brand awareness.
    • Developed and implemented data-driven marketing strategies for efficient and cost-effective campaign management.
    • Generated comprehensive reports for WhatsApp and SMS campaigns, providing insights for future marketing efforts.
    • Contributed to company growth through inbound marketing efforts, increasing revenue from 3 to 17 lakhs.
    • Optimized the app's store listing through ASO and keyword insertion, increasing app installs and user engagement.
    • Ran Google Ads campaigns, using search query report analysis to optimize them and reporting on costs and leads.
    • Performed off-page SEO to improve blog page rankings on the website.
    • WhatsApp Marketing
    • SMS Marketing
    • Google Ads
    • ASO
    • Competitive Analysis

  4. Nov 2022 – Dec 2022

    2 mos

    Full-time

    Digital Marketing Specialist

    TOPMONEYRemote

    • Increased social media presence across Twitter, Instagram, and LinkedIn through frequent and strategic posts.
    • Used a wide range of on-page, off-page, and technical SEO tactics to improve the company's search engine rankings.
    • Streamlined on-page and technical SEO reporting and collaborated with developers on timely optimizations.
    • Increased online visibility by creating 300+ high-quality off-page backlinks.
    • Technical SEO
    • Social Media
    • Link Building

  5. Aug 2022 – Oct 2022

    3 mos

    Internship

    SEO Intern

    CyberNinza ServicesRemote

    • Created 3,148+ high-quality backlinks for 4 projects through social bookmarking, classified ads, image and directory submissions, profile building, business listings, and PPT submissions.
    • Worked with the team to optimize websites for search, contributing to higher organic traffic and online visibility.
    • On-Page Optimization
    • Off-Page SEO
    • Web 2.0

  6. Aug 2022 – Aug 2022

    1 mo

    Internship

    Digital Marketing Intern

    F and B RecipesRemote

    • Created high-quality backlinks for F and B Recipes, a blogging company.
    • Managed social media presence and off-page activities to boost brand awareness and engagement.
    • Social Media Marketing
    • SEO

Before marketing

  • Oct – Dec 2021

    Subject Matter Expert (Biology)

    Chegg India

    Freelance, remote.

  • Jun – Jul 2021

    Project Intern

    Agri Tech India

    Farmers mapping and identifying linkages: gathered information from farmers about their farming conditions and suggested relevant solutions.

Education

Learning, formally and otherwise.

  • 2024 – 2025

    MBA, Marketing

    Andhra University

  • 2022 – Present

    Advanced Training, Digital Marketing

    Relevel by Unacademy

  • 2019 – 2022

    Life Sciences

    Dr. Lankapalli Bullayya College

    Grade A

  • 2017 – 2019

    Intermediate, BiPC

    Sri Surya Junior College

    O grade

  • 2008 – 2017

    SSC

    Beulah Prudential School

    O grade

Licenses & certifications

Certified along the way.

From Google, HubSpot, Semrush, upGrad and others: search, ads, analytics, email, social and content.
  • SEO II CertificationHubSpot Academy · 2024
  • EF SET English CertificateEF SET · 2023
  • Google Ads Display CertificationGoogle Skillshop · 2022
  • Google Ads Search CertificationGoogle Skillshop · 2022
  • Google Analytics for BeginnersGoogle Analytics Academy · 2022
  • Fundamentals of Digital MarketingGoogle Digital Garage · 2022
  • Link BuildingSemrush Academy · 2022
  • SEMrush ToolkitSemrush Academy · 2022
  • Ultimate Guide to Email MarketingupGrad · 2022
  • How Brands Leverage User-Generated ContentupGrad · 2022
  • Influencer MarketingupGrad · 2022
  • Social Media MarketingupGrad · 2022
  • Search Engine OptimizationLearnTube by CareerNinja · 2022
  • Instagram Marketing FundamentalsGreat Learning
  • Digital MarketingGreat Learning · 2020

Skills

The toolkit, from positioning to pipelines.

Product & GTM

  • Product Marketing
  • Go-to-Market Strategy
  • Positioning
  • Messaging
  • Product Launch
  • Market Research
  • Customer Insight
  • Competitive Analysis
  • AI Product Research
  • Product Management
  • Product Design

Growth & Lifecycle

  • Growth Marketing
  • Growth Strategies
  • Lifecycle Marketing
  • Email Marketing
  • Demand Generation
  • Lead Generation
  • Landing Page Optimization
  • B2B Marketing
  • Integrated Marketing
  • Digital Strategy
  • Marketing Strategy

Search & Content

  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
  • E-commerce SEO
  • Keyword Research
  • App Store Optimization
  • Content Strategy
  • Content Marketing
  • Web Content Writing
  • Blogging
  • Link Building

Paid, Social & Messaging

  • Google Ads
  • Facebook Ads
  • Display Advertising
  • YouTube Ads
  • Microsoft Bing
  • Performance Marketing
  • Social Media Marketing
  • Instagram Marketing
  • WhatsApp Marketing
  • SMS Marketing
  • Ad Copywriting

Analytics & Tools

  • Marketing Analytics
  • Data Analysis
  • Google Analytics (GA4)
  • Google Search Console
  • Looker Studio
  • Google Tag Manager
  • SEMrush
  • Moz
  • HubSpot
  • Mailchimp
  • WordPress
  • Wix
  • Canva
  • Microsoft Excel

Let's connect

Have an interesting problem or idea to discuss?

I'm always happy to connect with people who are curious about marketing, building products, or exploring new ideas.

Get in touch