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My Work

Solving marketing problems, one insight at a time.

Most of my work so far has been in digital marketing, with a strong focus on SEO, organic growth, and conversion optimization.

Over the past 3+ years, I've worked across B2B SaaS, technology, and beverage-related businesses, helping improve how their websites get discovered, how visitors engage with their content, and how marketing performance connects to lead generation.

What I enjoy most is looking beyond the numbers to understand what's behind them.

  1. ?

    More traffic is useful, but are we attracting the right people?

  2. ?

    Better rankings are encouraging, but are those visitors taking action?

  3. ?

    And can we connect marketing activity to the leads the sales team actually wants?

These are the questions that shape how I approach my work. Here are a few projects that reflect the problems I've worked on and the results I've helped achieve.

Case studies

Projects and the problems behind them.

  • Case study 01

    +187%

    organic traffic across the client portfolio

    Building an Organic Growth Engine

    Fixing the technical foundations first, then building content around what people were actually searching for.

    • Technical SEO
    • Content Strategy
    • Organic Acquisition
  • Case study 02

    31%

    of net-new organic sessions from ChatGPT, Perplexity and Gemini

    Making AI Search a New Source of Discovery

    Exploring what AI-powered search means for discoverability, and making a website easier for it to read.

    • Generative Engine Optimization (GEO)
    • Answer Engine Optimization (AEO)
    • Organic Growth
  • Case study 03

    3.8% → 6.4%

    landing page conversion rate

    Turning More Website Visits Into Leads

    47 A/B tests across six client websites to learn which changes actually helped visitors take action.

    • Conversion Rate Optimization
    • Landing Page Testing
    • Funnel Improvement
  • Case study 04

    +42%

    MQL-to-SQL conversion rate over nine months

    Connecting Organic Marketing to Sales Outcomes

    Following organic leads past the first visit, and agreeing with sales on what a qualified lead looks like.

    • B2B Lead Generation
    • Salesforce
    • Marketing Analytics

Earlier experience

Learning Across Multiple Client Accounts

Digital Marketing Analyst, Shiftwave Technologies

Before focusing more deeply on growth and SEO, I worked as a digital marketing analyst at Shiftwave Technologies.

Managing SEO and growth execution across 15–20 client accounts gave me exposure to different websites, industries, and marketing challenges.

My work involved technical audits, keyword optimization, content strategy, landing page improvements, and reporting through GA4 and Looker Studio.

Some of the outcomes

average organic traffic growth per account across the managed client portfolio
54%
website health issues resolved
320+
improvement in average page-load and indexation metrics
36%
ranking keywords added to the portfolio's organic footprint
2,400+
client renewal and upsell conversations informed by reporting insights
40+

Working across multiple accounts helped me become more comfortable analyzing different problems, prioritizing opportunities, and communicating performance in a way that clients could use.

Looking back

What These Projects Have Taught Me

Across these projects, I've come to see marketing as a connected system rather than a collection of separate channels.
  1. 01Technical SEO helps create the foundation.
  2. 02Content helps people find relevant information.
  3. 03Conversion optimization improves the experience after discovery.
  4. 04Analytics & CRM help connect that activity to business outcomes.

I'm now interested in building on this foundation by exploring more of the questions around product positioning, customer understanding, experimentation, and go-to-market strategy.

That's the direction I want my next chapter to take.

Let's connect

Have an interesting problem or idea to discuss?

I'm always happy to connect with people who are curious about marketing, building products, or exploring new ideas.

Get in touch