NewsRoom
I enjoy looking at how marketing changes as technology and customer behaviour change. This is where I collect some of the questions I'm exploring, the ideas I'm developing, and the things I learn along the way.
A series · 4 parts · 25 min
Marketing in a Searchless World
A series about how AI is changing discovery, what that means for marketers, and how businesses can adapt without losing sight of the basics.
Why Traditional SEO Isn't Enough in 2026
When people can get answers directly from AI-powered search and assistants, what happens to the traditional website visit? What this shift means for organic traffic, content, and the way marketers measure visibility.
How to Get Your Brand Cited by AI
How useful content, consistent brand information, credible sources, and structured website data help businesses become easier for AI-powered systems to understand and reference.
Building AI-Age Marketing Dashboards
Traditional analytics tell us a lot about website activity, but what happens when discovery takes place somewhere we can't measure in the usual way? The measurement challenges, and practical approaches.
The Future of GTM for AI Products
Why AI products need more than attention. Clear positioning, a specific audience, credible communication, and a useful product experience all matter when a business is trying to earn adoption.
I'm not writing because I think the marketing playbook has suddenly become irrelevant. I'm writing because I think it's worth questioning how that playbook should change.
These are subjects I'm researching and developing my own perspective on. As I learn more, I want to share the questions, evidence, and practical ideas that stand out to me.
Let's connect
If something here caught your attention, or you have an idea to discuss, I'd love to hear from you.