
The Tired Consumer
The Consumer Signal · Issue 1 · The battery theory of willpower is in trouble, so why do markets still behave as if shoppers have run out of charge?
· 4 min read · XD-001
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The Consumer Signal · Issue 1 · The battery theory of willpower is in trouble, so why do markets still behave as if shoppers have run out of charge?
· 4 min read · XD-001
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The investigation is open. If there is a shift, a campaign or a tool you think deserves a closer look, I'd love to hear about it.