Case study 01
Client portfolio: SIPN Bourbon, Bottlecapps, and Botella
increase in organic traffic across the client portfolio
187%
improvement in site health score
68% → 96%
page-one keyword rankings
74 → 238
high-intent, bottom-of-funnel keyword clusters in the content strategy
320+
Organic growth isn't always about publishing more content or targeting more keywords. Sometimes, the underlying website needs attention before that content can perform as expected.
Across the websites I worked on, I focused on improving technical health, making content easier for search engines to understand, and creating a clearer structure for visitors and search crawlers.
I carried out technical SEO audits using Screaming Frog, identified crawl and indexation issues, and worked on fixing more than 140 critical issues. I also restructured internal linking and improved the way website pages were organised.
Alongside the technical work, I focused on high-intent keyword research and content optimisation to help the websites reach people searching for relevant solutions.
This work reinforced something important for me: organic growth works best when technical foundations, content relevance, and user intent support one another.
It's not just about getting a page to rank. It's about helping the right person find the right information at the right time.
My role
Technical SEO, keyword strategy, content optimization, and organic growth execution.
Let's connect
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